VICTA LTD

Victa is an Australian manufacturer of outdoor garden equipment, including petrol and electric lawn mowers, edgers, trimmers, and chainsaws. They offer these products in petrol and lithium-ion powered variants. The Victa brand is currently owned by the American engine manufacturer Briggs & Stratton. While some assembly takes place in Australia, manufacturing primarily occurs overseas. Victa Products are sold in Australia and New Zealand through Bunnings Warehouse, specialist dealers, and Mitre 10, and internationally through limited quantities via specialist dealers. The company was founded by Mervyn Victor Richardson in 1952 and was acquired by Sunbeam Corporation Ltd in 1970. In 1996, the company was sold to GUD Holdings Limited, who sold the Victa Lawn Care business to American-based Briggs & Stratton for A$23 million in 2008. In the 1960s, Victa produced a range of project homes in Australia. While most design and manufacturing capability has remained in Australia, engine products are sourced from Briggs & Stratton’s facilities in Milwaukee, Wisconsin.